We offer an advisory service in Medical Strategy and Marketing Strategy, specifically designed for products already established in the pharmaceutical market. Our focus is on revitalizing and maximizing the potential of these products, ensuring they remain competitive and relevant in an ever-changing market.

Medical Strategy:

Our team of experts thoroughly analyzes the clinical profile and current positioning of your product, identifying opportunities to expand its use or improve its perception within the medical community. We work closely with key opinion leaders and healthcare professionals to better understand the market's needs and expectations, allowing us to develop medical strategies that are not only robust and evidence-based, but also innovative and tailored to the current trends of the sector.

Marketing Strategy:

With a creative and evidence-based approach, our marketing strategy advisory aims to expand the visibility and reach of your products. We analyze the market, competition, and consumer trends to develop campaigns and messages that resonate with your target audience. Our goal is to strengthen the brand and value of your product.

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We provide advisory services in medical and marketing strategies for the successful launch of new drugs and medical products on every stage, in the competitive pharmaceutical market. Our service is designed to ensure that these new products not only reach the market but also achieve a significant and sustained impact.

Medical strategy for launch:

Our approach begins with a thorough analysis of the product, including its mechanism of action, target patients, clinical benefits, safety profile, and comparative analysis with competing treatments.

We develop a comprehensive medical strategy that highlights the uniqueness and advantages of the product, ensuring its correct understanding and valuation by the medical community. This includes collaborations with key opinion leaders, development of educational and scientific material, and the organization of symposiums and conferences to present the product effectively.

Marketing strategy for launch:

On the marketing side, our team implements innovative and results-oriented tactics to capture the market's attention. This involves careful market segmentation, identification of the target audience, and designing marketing campaigns that effectively communicate the benefits and features of the new product.

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In today's medical environment, healthcare professionals demand that sales representatives be highly informed about the products they offer; a lack of this deep knowledge can result in a high risk of losing valuable business relationships. Thus, having a sales force adequately trained in your products is key to differentiating your company from the competition.

At Tier One Pharma, we offer medical training services for both sales forces and commercial management, focused on your pharmaceutical products throughout their entire life cycle. Our goal is to empower sales teams with the knowledge and skills necessary to effectively communicate the value and efficacy of the products to healthcare professionals.

Continuous training during the product life cycle:

This approach ensures that sales representatives have adequate and up-to-date knowledge, crucial for maintaining trust and credibility with healthcare professionals.

Pre-launch trainings:

We provide training sessions before the launch of new products, preparing sales teams to confidently present the new developments to their clients.

Real world evidence (RWE) - behind the products:

We offer specific training in RWE, equipping sales teams with key information about the product performance in real-world scenarios.

Q&A sessions with experts:

We include interactive question-and-answer sessions with experts in the field, where sales representatives can clarify doubts, explore case studies, and discuss effective communication strategies.

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After establishing a solid strategy and having a highly trained sales team, the next step is to ensure that your company's message reaches the right audiences. With this goal in mind, we have developed a service that focuses on two fundamental aspects: detailed mapping of Key Opinion Leaders (KOLs) in specific therapeutic areas and a comprehensive analysis of the Patient Journey within the health system.

Mapping of key opinion leaders (KOLs):

Recognizing the importance of KOLs in influencing and directing trends in healthcare, we offer a detailed mapping service to identify these key professionals in the therapeutic areas targeted by your products. This process involves meticulous research to locate the most prominent and respected physicians, analyzing their impact on the medical community through their research, publications, and contributions. Our goal is to help our clients establish meaningful connections with those healthcare professionals whose opinion impacts the medical community.

Patient journey analysis:

Understanding the patient's journey through the healthcare system is fundamental for developing effective strategies in the pharmaceutical industry. Our detailed analysis of the Patient Journey offers essential insights into the process that patients go through, from the emergence of symptoms and accurate diagnosis to treatment and follow-up. This study includes identifying the challenges and obstacles patients experience in accessing treatments, as well as their perceptions and experiences within the health system. This information is crucial for our clients to expand their markets, improving the accessibility and efficacy of treatments and, thereby, enhancing the quality of life of patients.

Through our KOL mapping service and Patient Journey analysis, we provide pharmaceutical companies with the tools and knowledge necessary to make informed decisions and develop strategies that positively impact both the medical community and patients.

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We provide our clients with the organization and execution of high-quality Advisory Boards. We understand the importance of bringing together top experts in specific therapeutic areas to gather key information and valuable perspectives from Key Opinion Leaders about their products.

Therapeutic area experts:

We select and convene leading opinion professionals in the therapeutic field of interest to our clients.

Effective organization and execution:

We take care of all logistical and planning aspects of the Advisory Boards, ensuring that each meeting is productive and efficient.

Advisory board insights report:

The primary objective is to extract critical information and recommendations from these meetings that are directly applicable to our clients' strategies.

We provide comprehensive reports summarizing the key points discussed, recommendations made, and possible next steps.

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We offer an exclusive service aimed at providing our pharmaceutical industry clients with detailed reports containing valuable insights from specific congresses, focused on their target therapeutic areas. This service is designed to ensure that pharmaceutical companies stay up to date with the latest trends, research, and developments in their fields of interest.

Specialized congress coverage:

Our team of experts attends relevant congresses in the therapeutic areas of interest to our clients. We focus on sessions, panels, and presentations that are crucial for knowledge and advancement in these areas, ensuring targeted coverage.

Detailed medical insights reports:

During these events, we actively gather vital information for understanding current trends, advances in research, and changes in clinical practices. We pay special attention to new findings, expert opinions, and emerging debates that can influence the market and strategic decisions. Our reports include analyses of key presentations, summaries of important sessions, and critical observations on the implications of these findings for our clients' strategies and products.

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We offer a comprehensive service dedicated to the organization and execution of scientific dissemination events, including both medical webinars (online Clinical Expert Meetings) and offline live events. This service is designed to help pharmaceutical companies effectively communicate their scientific advancements and knowledge to healthcare professionals.

Online clinical expert meetings (CEM):

Utilizing digital technology to our advantage, we organize medical webinars that allow for broad participation and dissemination of scientific and medical information across large territories. These webinars are an excellent platform for presenting research, sharing knowledge, and fostering dialogue among experts from different locations. We handle all technical and logistical aspects, from selecting the platform to managing guest invitations and event promotion.

In-person scientific dissemination events:

We organize live in-person events that offer a more personal experience and an opportunity for direct interaction and networking. These events can include conferences, symposiums, and workshops, all designed to provide a space for the enriching exchange of ideas and knowledge. We take care of detailed event planning, logistics, venue selection, speaker coordination, and attendee management.

Content and speaker management:

In both formats, webinars and in-person events, we carefully select speakers and experts recognized in their fields to ensure high-quality presentations and discussions. Additionally, we assist in the creation and curation of event content to ensure that it is informative, relevant, and engaging.

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We offer an exclusive and highly specialized service for the creation of internal Medical Affairs departments for clients wishing to establish or refine their Medical Affairs function. Our comprehensive approach covers everything from initial planning to the selection of highly qualified personnel.

Objective and budget-based strategic planning:

We start with a detailed understanding of our clients' strategy, objectives, and budget. This information is crucial for designing a Medical Affairs department that not only aligns with corporate goals but also operates within established financial parameters.

Department design and structure:

We develop a comprehensive plan for the department, which includes defining key positions, team hierarchy, and the specific responsibilities of each role. Our focus is on ensuring that the department's structure facilitates effective communication, interdepartmental collaboration, and the achievement of strategic objectives.

Job descriptions and task allocation:

We create detailed job descriptions and task assignments, ensuring that each team member has a clear understanding of their responsibilities and how these contribute to the overall success of the department and the company.

Candidate selection process:

Once the department's structure and functions are defined, we proceed to the candidate selection phase. We use our industry experience and network of contacts to identify and attract top talent. Our selection process is rigorous and designed to find professionals who not only possess the necessary skills and experience but also align with the company's culture and values.

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